Search Engine Optimization: Challenges & Opportunities

Joe Vangsness

Tuesday November 28th, 2023
Zoom session will open at 6:45pm (US Central time - Chicago)
with the meeting starting at 7pm CT thru ending around 9pm CT
(with a short review of Group business before the speaker starts), and virtual Meeting After the Meeting (afterwards)

This meeting will be run virtually on-line using our UniForum Chicago Zoom account link to this same meeting


Getting results from Google has become more difficult in recent years. Some of the difficulties have come from Google but other factors have contributed as well.

We will review what those factors are and how you can overcome them and get better results from search.

The content will include:

  • How search engines work
  • Optimizing the website
  • Link building strategy
  • Free & paid tools to make the job easier
  • How Google Ranking factors have changed
  • The effect of external factors
  • How other Google properties can be used for better results
  • How to monitor your progress with Google and other tools

  • This will be a virtual meeting on Zoom. The link to this Zoom meeting will be found in the associated announcement once you RSVP Yes under its Date/Time as its Location. See above under the meeting's title where it says the link.

    Note: In order to receive an email notification about meetings be sure email updates are turned on. Check your Meetup account at this location

    Our live meetings had been held at the Bolingbrook Fountaindale Library but we have been holding our meetings virtually since the pandemic began since March 2020. However, there is now the possibility of holding live meetings going forward but will be decided as each meeting is defined.


    Joe Vangsness provides web design services for small businesses, nonprofits and professionals. He works with both WordPress and Drupal content management systems.

    His web design services include strategy, design, development,installation & support. He also offers digital marketing strategy, SEO, web analytics and content strategy.

    Joe makes presentations on SEO and Internet Marketing Strategy toorganizations and user groups in the Chicago area.

    Getting to the meeting

    This November 2023 General meeting of UniForum Chicago (time as described with the meeting's title above) will NOT be at a physical location, but will be a virtual on-line meeting using a planned Zoom meeting for whom the Zoom URL for connecting to the meeting will be displayed in the announcement's Location to those that RSVP'd Yes in

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